More fashion for fanpires

OMG!!! This is a good one.

Twilight frenzy has been around for a little while and the marketing sorrounding the phenomenon of sparkling vampires and bulky werewolves seems non-stopping. Twilight inspired fashion might be funny, a little edgy and I items like t-shirt with phrases like "team Edward" or "I like boys who sparkle" might add a fun touch to any wardrobe, but underwear is like too much.

My jaw literally dropped when I learned, through the Guardian, that British retailer Marks&Spencer will be releasing a men's underwear collection inspired by British hottie Robert Pattinson. For real?

Under the name "R-pant", the low-rise briefs and trunks line is envision as one to be worn with skinny jeans an trousers. It is slated to hit shelves in September.

To me it sounds like a cheap strategy to attract consumers. But according to Richard Beale, head of merchandising of M&S, "The new range is designed to appeal to a younger, fashion-savvy customer." Which could be easily translated into: aimed for hardcore fans of the saga, aka as Twi-hards.

Would you buy it? Me?... Yes. But just as an object of study. I do not feel shame to admit than I am a fanpire and that I play on the Team Edward side, but even for me this is too much.

Besides the stardom issues, what does it take to inspire underwear? Rob is hot, sexy and all the blah, blah, blah qualifications that a teen idol needs. But unlike other stars like David Beckham, Kellan Lutz and soccer sensation Cristian Ronaldo, Robert does not have a well-shaped body and from pictures I could say he would not fill a pair of briefs? So, what's the inspiration?

Not having a bulk type of body myself I can handle the lack of a well-shaped anatomy but what really gets me is the fact that we all have seen Robert and, well, he does not always look, let's say, so clean. So thinking in a not-so-clean guy and undies sounds like EWWW!!!

Sad thing is that the only thing we know first-hand that the actor can inspire won't be around since Pattinson won't be part of the campaign, despite reports that he has been seen in the aisles of M&S shopping for undies.

Katy Perry confirms fragrance. Would you wear it?

We all saw this one coming and now is official. Singer Katy Perry is stepping into the fashion industry.

But don't panick, for the moment you won't see any gowns with LED lights, a carrousel-shaped skirt or watermelon jumpsuits in stores. However you will smell like a kitten since Perry will be launching "Purr", her first fragrance in November.

The perfume, which will sell in $45, will be available in Nordstrom and the store's website.

Perry told WWD that "I saw a lot of my peers getting into this world, and, as with my music, I thought I could bring my touch to the category and make it competitive."

The "California Gurls" singer is aware that she has a long way to go in a sea of smells that feature names like Beyoncé, Britney, Mariah Carey, Kim Kardashian, Jessica Simpson and even Eva Longoria. Perry says, after a year of secrecy on the project, that "what I’m bringing is not like any other”

“It wasn’t just like, ‘I love gardenias.’ That would have been the easy route. I really wanted to develop a scent that was completely unlike anything I’d smelled before and not one that smelled like a knockoff of another scent,” she told.

And so she got to work and poured top notes of peach nectar, forbidden apple and green bamboo here. A heart of jasmine blossom, pink freesia and Bulgarian rose, there and finally she added a drydown of vanilla orchid, white amber, creamy sandalwood and musk and voila!!!... "Purr" was born...

Oh, but obviously she had to put the new elixir in a container and so she came up with a real groundbreaking concept for the fragrance's bottle, which will be cat-shaped with bejeweled eyes and metallic accents -a little bit Kimora, I'd say.

Given these all and her funny sense of "style" would you wear Katy's perfume?

Christian Lacroix could become affordable

I almost broke into tears when we learned that Christian Lacroix went bankrupt last year, I was about to try waterproof mascara when heard that the couture fashion house failed to find any investors.

Lacroix, truly believed in couture and every single of his fashion shows were fully charged of the extravagance and the real concept of couture, including the challenge of making money when tailoring über expensive clothes for a few clients.

But I turned into a Wal-Mart-ish smiley when learned that Sascha Walckhoff, who was named creative director of the French fashion house after 18 years there, would not have a problem into creating a line for a mass chain store like H&M or Target.

Walckhoff told to the Hufftington Post that he is open to the idea of doing a collection for such outlets.

"... its part of what I've been wanting : to get people to touch Lacroix at last. Brands like Target and H&M would be ideal for that," the designer said. "Of course, I won't do a couture dress for a mass retailer , but to do a small collection for one would be lovely," he added.

Wackhoff recently presented his first collection for the brand: menswear for spring 2011. The collection, developed as a license, received good reviews.

While the designer thinks that "Lacroix is luxury" he also recognizes that "the brand's DNA, as the Spring 2011 collection shows, is about mixing the luxurious and the rough. This creates a large territory to play and craft something everyone could love.

This movement can certainly mean some fresh air at Lacroix, a territory common to Walckhoff, who has been there since 1992. It's similar to Sarah Burton, who took Alexander

McQueen after 16 years there and has managed to keep the late designers legacy and taste.

Lacroix is certainly all about richness and extravagance, Mr Lacroix, now busy designing coins for the French mint, already gave up part of his name to the masses when he designed limited edition bottles for evian, Chivas Regal and even a fragrance for Avon.

While Lacroix is no longer in the couture house he created, Walckhoff is giving it all to revive the brand he certainly knows. And also he is willing to step into new territories, which may include a stationary line, to pay all the bills that the great French couturier left.

I don't know what do you think, but I would certainly line up in many days in advance to get some affordable Lacroix.

Marks & Spencer goes kawaii with Hello Kitty

Hello Kitty is probably one of those characters turned license that "inspire" brands and designers alike, prompting a lot of special collaborations and luxury and limited-edition products that include $1,995 watches, wedding dresses and even a line for men. Yes, for men... All of them filled with the kawaii (cute in Japanese) halo of the little cat owned by Sanrio.

But apparently Hello Kitty is recession savy and now will be featured in a make-up collection for British mass retailer Marks and Spencer. The make-up products will hit shelves at the end of July. Sanrio Town blog -yes, I read that blog!- says that the collection "can be snapped up at pocket money friendly prices!"

The British retailer has not disclosed any information but pictures show that, unlike the special collection for M.A.C. , the products, which include lipgloss, lipbalms shadows and even a shower capseem to be really childish and girly, but after all, can Hello Kitty be different from that?.

What do you guys think of this new adventure of the kitten?