8.02.2010

T is for Tatei

I am such a fan of everything cute, from kawaii things like Hello Kitty to cupcakes and even the little Japanese anime characters.

My heart was like beating off my chest when one day I was walking in the Bohemian neighborhood of Colonia Roma in Mexico City. All of a sudden I spotted a store that looks like everything but a clothing store. But one thing is for sure: it is a whimsical place, seemed to be taken out from Candy Land.

At first it looked like a fancy bakery store -without cakes- . The open white space with touches of neon pink light and containers keeping little handmade cushions with images of cute lilttle things and playful characters in the range of fruits, cupcakes, cookies and ice-creams with smiling faces, made me think of a candy store.

But then I noticed a girly cushion, a girly sofa and... girly clothes. Yes, it was the store for Tatei, a Mexican brand with a super kawaii touch. The brand could be easily mistaken for a Japanese one due to its playful, colorful and girly designs. But luckily for us, is Mexican.

I own some pieces, most of them accesories, and every single one of them offers something unique since they all have handmade touches like sequins appliqués or homemade neon splatters. I love their playful scarves and I fell in love with their colorful tags.


Tatei, which means "mother" in the Huichol dialect, was born in Guadalajara, Mexico. Most of their pieces and its chilidish approach can appeal to every women - and risky boys- that want to add a funny touch to their wardrobe.

The best: they are all cheap. $20 USD is the average price of an item but I have found scarves for just $7 on sale.


I fell in love with the white t-shirt with the smiling face...


To learn more about this über kawaii Mexican brand, go to Tatei´s website



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