M.A.C. Rodarte won't be released in Mexico

After all the turmoil of what I truly see as misunderstanding, M.A.C. Cosmetics announced today that they won't be releasing their limited M.A.C. Rodarte collection in Mexico, home of violent bordertown of Ciudad Juarez.

"The decision of not releasing the this collection in Mexico is one more opportunity to amend our mistake as well as showing our respect and solidarity to the women and girls of Juárez and their families,"John Demsey, president of MAC Cosmetics, said Tuesday in a press release.

The decision came after a second meeting between MAC executives and Mexican authorities, including the National Comission for Preventing and Erradicating the Violence Against Women (CONAVIM).

For me this is sad, given that both M.A.C. and the Mulleavy sisters have already apologized for the situation that started when they disclosed the names of the upcoming collaboration, which included things like "Bordertown", "Juarez", "Quinceanera" and "Ghost Town".

Despite the many apologies, a change of the names and the announcement of a new initiative by M.A.C. that will benefit the women of violence plagued Juarez, the sensibilities were bigger.

The company announced that the decission "will not interfere with the comitment of M.A.C. to make a donation to local organizations that work towards the improvement of the life of women and girls" in the Mexican city.

The most important and alarming thing is that the company highlighted that "the plans for the international release of this campaign are still being examinated by a commitee comprised by executives" from M.A.C.